Saturday 20 November 2010

Jay-Z’s Gucci Leather Bomber Jacket for “Decoded” Book Release

As you may or may not have heard, Jay-Z is releasing an autobiographical book titled “Decoded” ($35) that covers his life from a rough childhood to hip hop mogul. To stir up some buzz, Jay- Z teamed up with Microsoft through Bing for a scavenger hunt of select pages from his book, which were hidden in different cities around the world. Gucci participated in Jay-Z’s little game of hide and seek by creating an exclusive leather bomber jacket with two pages from the book on the interior lining. The jacket was designed by Gucci’s creative director Frida Giannini and will remain in the NYC Fifth Avenue flagship store window until the book goes on sale tomorrow Nov. 16th. Finally, after the book is released, the one-of-kind leather jacket will be given to Jay-Z as a gift. Im not gona lie i was kinda thinking we could bye it oh well......

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